Start-up Salty nabs ‘embedded insurance’ trademark; demands rivals stop using term
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Start-up Salty nabs ‘embedded insurance’ trademark; demands rivals stop using term

Eileen AJ Connelly, 
Bernard Goyder
May 28, 2021
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InsurTech Salty is sending letters that live up to its name as it tries to enforce its move to trademark the common industry term “embedded insurance".

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Eileen AJ Connelly
Contributing Editor
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Bernard Goyder
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