Important changes to the Inside P&C brand
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Important changes to the Inside P&C brand

In a world of complex change, we want to inform you of a quite simple one: after a four-year journey as Inside P&C, we are rebranding to Insurance Insider US.

Our flagship title Insurance Insider has been serving the (re)insurance industry for over 25 years. The Insurance Insider brand has become synonymous with high-quality journalism and intelligence, which is impartial, independent and responsibly sourced. Inside P&C was created with those same values and goals, which still hold true today, as the premier intelligence source for US P&C insurance professionals.

We believe that, by aligning all our products to the Insurance Insider brand, our readers know exactly what they are getting, no matter what part of the market they are from or what they are interested in. That is market-leading news, insight and analysis, delivered with speed and integrity.

The core offering of what was Inside P&C, with proprietary information on everything from big-ticket commercial insurance to personal lines on the news side, and a clear voice, bold contrarian calls and deep data dives on research, is not changing.

The only thing you will see shift is an ever-greater focus on what you think is important, including a greater emphasis on the MGA and fronting markets and interactive data tools (coming soon).

Leveraging the highly recognizable name and legacy of the Insurance Insider name will only further that mission. It has always stood for the best in independent, verified, fast and actionable insurance journalism, and Insurance Insider US will do just the same.

If you would like to discuss any aspect of the changes, please do not hesitate to contact me or a member of the team.

Thank you for being on this journey with us, and as always for the trust and support.

Thorsten Schier

Managing editor, Insurance Insider US

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