Lemonade to create Synthetic Agents to close cash flow gap from customer acquisition
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Lemonade to create Synthetic Agents to close cash flow gap from customer acquisition

Kyoung-son Song
June 29, 2023
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InsurTech Lemonade has partnered with venture capital General Catalyst to launch Synthetic Agents, a financial structure aimed to close the cash flow gap from customer acquisition.

Under the new program, which will commence on July 1, General Catalyst will finance up to 80% of Lemonade’s customer acquisition costs (CAC) and in return will receive a “synthetic commission” of up to 16% of the premiums it...

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Kyoung-son Song
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